DESIGN

Yes, a picture says a thousand words. The right mélange of words, supported by a complimentary set of visual counterparts, maximizes the potential presence of a brand and ensures that there is a solid foundation upon which growth and profit are fit to ensue. A coherent brand image flows seamlessly in and out of any format, from product labels to business cards and into the World Wide Web. Our design team boasts a vast range of specialized talent that can accommodate multiple industries and niches.

In brand development, the design process begins with the construction of key brand ID elements such as the logo, colors and the font type associated with the brand. These elements must then be integrated into letterhead, envelopes, business cards, presentation folders and the suite of brand assets that ultimately define a brand's presence. This integration is paramount to the strength of the brand's presence and is done with delicate sensibility and an unparalleled attention to detail—the extent of which remains invisible to the undiscerning eye but can be the difference between being heard and being passed by. These elements then create the unshakeable foundation upon which package design, advertising, direct response and the web can be built out to carry with them the strength of this initial brand identity. (Within the beauty industry our team of talent supports all design disciplines from primary package design to secondary package engineering and retail environment design.)