WRITING

Our modus operandi rests on the belief that the written word offers the foundation for all facets of brand development. The voice of a brand should embody not only the goals of the company but should be the ultimate manifestation of its vision. The copywriting services offered by CSI call upon a talented team of writers and thinkers who share in this philosophy and understand that to speak to a consumer is only the beginning. To be heard, understood and remembered is the ultimate mandate. As with all teams there is a guiding force, a visionary, who directs from a subjective vantage point rooted in, and strengthened by, her acute understanding of a consumer’s eye and his or her desires. Our creative director, after years of experience on all ends of the retail world and training under the most discerning powers in the industry, speaks to the consumer—and is heard. Our writing team is integral to the development of the following brand assets: the brand essence, the positioning, the naming, the taglines—the voice and character of the brand. In addition, they carry this voice across the primary and secondary package copy including romance copy and usage and into the realm of advertising copy, direct mail, html email and web copy. We believe that the evolution and the adaptation of a brand's voice across these various conduits of communication is a delicate and essential process—invaluable in maintaining the integrity of the brand's voice in its every interface with the consumer.