BRAND TONE

For both business and brand parameters, we felt SweetSpot Labs could best be represented through illustration. The attitude is controlled and all aspects deliberately creative directed to capture the brand persona through a series of fun, happy, glorifying drawings. “Holly” (our "girl”) has a lifestyle, has values, personal style and a unique personality captured in each picture. Each drawing was designed to have elements contained within that can enable the company to separate portions of each illustration for a fresh take, yet always maintaining it's innovative look and feel. .