VOICE

Frédéric Fekkai is a celebrity stylist and an icon in the beauty industry. His name is synonymous with luxury and he was the first to break the barrier in the hair care business and distribute his products in the prestige arena. Our strategy was to capitalize on his voice of authority and blend the man with the brand, instead of separating them (as was the case when we arrived). Every initiative connects to Frédéric expressing his point of view and reinforces his vision, his ideals and his sensibility for the brand in the realm of lifestyle.